DRUG ADS DO WORK
Now that the drug companies can’t directly influence the doctors with visits and gifts, they are directly reaching the patients with magazine and TV drug advertising. And it really works.
One third of patients ask their doctor about the advertised medicine.
Forty percent ask for the drug and 81% leave the office with some prescription. Seventy five percent of the doctors cave in and give the patient what the drug company advised.
Drug advertising went up from 2.6 billion dollars five years ago to 4.8 billion today.
Is this good for patients? It certainly costs the country more.
On another note, 25% of patients don’t fill the prescription from their doctors and another 20% under treat themselves by cutting their pills in half.
Sources: Kaiser Family Foundation
USA survey Jan 2008
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Medical commentaries on controversial medical subjects by Dr. Carl Sarnacki M.D., a physician since 1958,retired from active practice in 2013. Webmaster www.drneedles.com since 1994.
Thursday, March 6, 2008
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